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Big companies are entering kindergarten canteens

Big companies are entering kindergarten canteens


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Observing what is happening on the children's products market is difficult to resist the impression aggressive promotion often served in the style of "below the belt"By large corporations. Like, if not in categories manipulation, should you understand the sending of parenting nutrition guides for infants and older children to jar food producers? How to consider training in nutrition of preschoolers, in which they act as experts powder soup manufacturers? Is it ethical to "display" and "force" children to participate in tooth brushing shows organized by toothpaste manufacturers? Shouldn't our children be protected from the influence of people who treat them as a "naive target"?

"Big" producers versus "little" children

Menu card with a logo ...

It is known for a long time that children have become an important target group for many producers. About this, however, that Every day, few are knowledgeable about the parents and management of many kindergarten facilities and nurseries. This situation is being tried to change by people working in the Initiative of Parents Healthy Nutrition of Little Wrocławians (we have already written about how preschoolers are fed here). Unfortunately, it's bad and they have ... their hands full.

Just today, parents from Wroclaw sent a letter to the Chief Sanitary Inspector, noting some training:

"Parents from Oleśnica near Wrocław sent us information about the organized 11-03-2014. training by PSSE (National Sanitary and Epidemiological Station - dop.sosrodzice.pl) together with the company Unilever Food Solutions as part of the "Hold Form" campaign. (underline - sosrodzice.pl)
We are shocked that Sanepid implementing a project aimed at min. healthy nutrition for children invites to a conference a corporation that produces sauces, soups, desserts and powdered drinks! Full of artificial additives, harmful to children, flavor enhancers, hardened fats, having nothing to do with healthy cooking.
We also receive pictures of menus from many establishments in Wroclaw, on which there are logos of various corporations producing artificial food additives. We have analyzed tenders and purchase invoices for food in several establishments and we know that such products are bought in nurseries, kindergartens and schools. It is for this reason that we have started our business - to eliminate such harmful practices by the regulation of the City of Wrocław.
However, we cannot remain indifferent when the Office (PSSE), which should supervise and take care of healthy nutrition for our children, invites a company that teaches cooking using artificial powders to participate in the project. "

The answer came quickly. The Polish Food Federation of Employers' Unions emphasizes that no logotypes or trade names may be used as part of the "Keep Form" campaign (the rule has been broken). What's more, the campaign is targeted at schools, not kindergartens and nurseries. It is hard to resist the impression that people who should control certain activities ... did not. That is why initiatives that teach how to feed children healthy were and are a great means for large corporations to promote their products.

What's all the noise about?

The presented materials indicate that Unilever representatives not only offer their products to the facilities where our children are staying. They go a step further. They print guidebooks, menu templates. They act as experts and teach how to cook, explaining this using the example of their own products - borscht powder, broth cubes, spice mixtures rich in flavor enhancers, etc.

In this way, a strong signal is sent to allow cooking from semi-finished products, using controversial additions in places where children should be given high-quality meals carefully prepared from unprocessed food. In addition, it can be assumed that the Unilever example is not unique ... It's a pity. It's a shame.